Modern-day style. This is Iro, a French brand founded in 2005 by brothers and musicians
Arik and Laurent Bitton. Jeans, t-shirts, leather jackets, shirts, jumpers and everything that
men and women need to feel fashionable with a hint of whimsy that does not do any harm.
Iro collections are created by skillfully combining high design, craftsmanship and
extraordinary materials. In addition to ready-to-wear for men and women, footwear and
accessories. The top evergreen is represented by jeans with a ripped, washed-out or colored
effect.
