With its connection to the technical innovations that have transformed the identity of knitwear, Missoni is among the most famous fashion and design brands in the industry. The Missoni style was born in 1953, when Ottavio and Rosita decided to open a knitwear company that would become a wonder of Italian fashion in the 1960s. Missoni introduced an unmistakable dress sense, fruit of an aesthetic vision expressed through a colourful mix of zigzag motifs, lines, and waves in geometric and floral patchwork.
