A brand that celebrates the essence of sport in every item they produce: that's Adidas, a global company founded by a German shoemaker who was going to become a baker. In 1924, Adolf - Adi - Dassler, son of shoemaker Christoph von Wilhelm Dassler, refused to be the oven boy and instead started sewing football shoes in his mother Pauline's laundry. His history as a passionate entrepreneur still inspires the company today, which was already famous at the 1936 Olympic Games for kitting out Jesse Owens.