He is noted for not using advertising and for never having designed a high fashion collection. The brand Dries van Noten produces only ready-to-wear clothing and often distinguishes their multi-layered products through the use of ethnic prints. The Belgian designer is noted for his use of colour and experimental and technological materials alongside classic lines. Described by the New York Times as "one of the most brainy" designers, he impressed even as a student with his Barney's collection.
