New Balance is an illustrious brand founded in Boston in 1906 that manufactures sport
footwear and apparel. Today it is a true giant in the sector, but until 1961 it only sold arch
supports. The first New balance shoe was the 'Trackster'. The sales success exceeded
expectations, since marketing was mostly word-of-mouth. The turning point came in 1972
when current Chairman, Jim Davis, brought these shoes to the Boston Marathon. It was the
first of a series of successes that has led New Balance to become a competitor of
companies such as Reebok, Nike and Adidas.
![New Balance 990v6 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-v-made-in-usa-macadamia-nut-magenta-sneakers-neutrals_20610034.jpg "New Balance 990v6 \")
![New Balance 9060 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-sea-salt-yellow-sneakers-neutrals_25659749.jpg "New Balance 9060 \")
![New Balance 577 Made In UK \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-made-in-uk-year-of-the-rat-sneakers-blue_23829258.jpg "New Balance 577 Made In UK \")
![New Balance 550 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-white-blue-groove-sneakers_20282309.jpg "New Balance 550 \")
![New Balance 2002R \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-r-atlantic-bluesepia-sneakers_22947512.jpg "New Balance 2002R \")
![New Balance 990V2 Core \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-v-core-made-in-usa-sneakers-grey_19518149.jpg "New Balance 990V2 Core \")
![New Balance x atmos 2002R \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-atmos-r-cybernetics-blue-sneakers-neutrals_22341017.jpg "New Balance x atmos 2002R \")
![New Balance x Joe Freshgoods 2002R \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-joe-freshgoods-r-conversations-amongst-us-sneakers-neutrals_18374837.jpg "New Balance x Joe Freshgoods 2002R \")
![New Balance 2002R \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-r-noir-sneakers-black_21788753.jpg "New Balance 2002R \")
![New Balance x Kith New Balance 990 V3 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-kith-v-daytona-sneakers-blue_18682077.jpg "New Balance x Kith New Balance 990 V3 \")
![New Balance 9060 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-rich-oakburgundy-sneakers-red_19455959.jpg "New Balance 9060 \")
![New Balance x JJJJound 990 V4 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-jjjjound-v-navyblack-sneakers-blue_17624435.jpg "New Balance x JJJJound 990 V4 \")
![New Balance 9060 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-sun-glow-sneakers-orange_24220866.jpg "New Balance 9060 \")
![New Balance 990V2 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-v-teddy-santis-navyred-sneakers-blue_19721209.jpg "New Balance 990V2 \")
![New Balance 530 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-classic-blackgrey-sneakers_22182478.jpg "New Balance 530 \")
![New Balance XC-72 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-xc-chinese-new-year-year-of-the-tiger-sneakers-black_17987617.jpg "New Balance XC-72 \")
![New Balance 610 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-stone-pink-sneakers_22108274.jpg "New Balance 610 \")
![New Balance x Aimé Leon Dore 991 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-aime-leon-dore-miuk-grey-sneakers-green_18743801.jpg "New Balance x Aimé Leon Dore 991 \")
![New Balance 1906R \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-r-blackcream-sneakers_19472273.jpg "New Balance 1906R \")
![New Balance 9060 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-black-sneakers_22939676.jpg "New Balance 9060 \")
![New Balance x Joe Freshgoods 993 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-joe-freshgoods-performance-art-sage-sneakers-green_19292445.jpg "New Balance x Joe Freshgoods 993 \")
![New Balance 480 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-timberwolf-sneakers-neutrals_22032083.jpg "New Balance 480 \")
![New Balance x Stray Rats MT580 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-stray-rats-mt-maroon-sneakers-red_19386918.jpg "New Balance x Stray Rats MT580 \")
![New Balance 997 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-beige-sneakers-green_25488744.jpg "New Balance 997 \")
![New Balance Numeric 306 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-numeric-jamie-foy-sneakers-black_21281296.jpg "New Balance Numeric 306 \")
![New Balance 650 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-whiteblack-high-top-sneakers_21313574.jpg "New Balance 650 \")
![New Balance 212 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-navyred-sneakers-blue_19466775.jpg "New Balance 212 \")
![New Balance x Salehe Bembury 990v2 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-x-salehe-bembury-v-sand-be-the-time-sneakers-pink_19486941.jpg "New Balance x Salehe Bembury 990v2 \")
![New Balance Made in UK 991v2 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-made-in-uk-v-pinecone-sneakers-brown_25503036.jpg "New Balance Made in UK 991v2 \")
![New Balance 920 \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-kelly-greengrey-sneakers_23631070.jpg "New Balance 920 \")
![New Balance 2002R \](https://cdn.shoppingscanner.com/com/farfetch/new-balance-r-protection-pack-blackgrey-sneakers_20108688.jpg "New Balance 2002R \")