Helmut Lang is an Austrian designer who founded his maison in the 1980s and is known for
his deconstructive and minimalist style that is translated into a successful luxury label. In an
unstoppable sequence of creativity, after the collections of women's and men's clothes, he
created underwear and jeans followed by accessories, footwear and perfumes. Due to the
dresses with sharp lines and accurate cuts, and the top-quality fabrics used- often high-tech,
the designer's talent is often compared to that of Yohji Yamamoto and Rei Kawakubo.