From teenagers to radical chic men, the attraction for brands adjusts to any wardrobe. The trend to display on the garments the logo and label of the maison that created it is becoming more and more popular among top models and fashion victims. Fendi has dusted off the iconic double F and printed it on dresses and coats. Moschino and Balenciaga logos are fully shown in block letters on maxi sweaters. A little more discrete, Sonia Rykiel and Lanvin only show the initial or a monogram.