Red is a statement of intent, an affirmation of unabashed femininity, expressing the desire to enter a room and be noticed. To achieve this, excessive volumes or particular extravagances are not necessary: a scarlet dress makes all others disappear! Alexander McQueen demonstrates this with his viscose and acetate midi dress, tailored in an almost austere style, perfect for leaving a mark during the day. Likewise, the mini dress crafted from virgin wool and silk crepe with a halterneck by Valentino, punctuated by a simple cut-out detailing at the waist. Stella McCartney chooses satin for the slip-line dress with spaghetti straps. In the maxi version, abiding by the «less is more» rule, Victoria Beckham draws attention to the V-neck, while Ferragamo blends asymmetry and transparency in his scarlet silk dress.