The Lebanese designer Zuhair Murad tells about himself and his work in a sentence: "I cannot remember ever having spent a day without a pen in hand." Even as a child he loved designing clothes and escaping reality by creating a fantasy world inhabited by beauty and elegance. A world emerging in his creations, a blend of tradition and modernity, true to the choice of perfection and rigorous craftsmanship today as in 1997, when Zuhair Murad opened his first atelier in Beirut.