Fred Perry

Frederick John Perry is, even today, the British tennis player that has won the most matches. An extraordinary athlete (he won 3 Wimbledon titles after being a world champion table tennis player) and far-sighted entrepreneur, he was the inventor of the polo shirt, and with it, the first to bring the elegance of tennis into daily life. The brand's logo is a small laurel crown embroidered directly onto the fabric, that testifies to the many sporting successes of its founder.