Melijoe is a fashion shop for children between the ages of 0 and 16, founded in 2007 by a mother of 5 children. It sells medium to high-end clothing and is one of the online shops of reference for fashion addict mums. With over 120 brands, like Scotch and Soda, Stella McCartney Kids, Little Marc Jacobs, and Burberry, Melijoe offers an incredible range of choice. Among its other services feature: newborn lines, gift lines and boutiques, and themed showcases that contain selections dedicated to a specific theme.