Both online and in their stores, LN-CC offers its own personal interpretation of luxury, redefining the idea of a fashion store. Working outside the limits of fashion, LN-CC chooses ideas before products, and privileges brands that use innovative materials and technologies, limiting their environmental impact. LN-CC places the creations of emerging talents side-by-side with established brands like Marni, Valentino, Stella McCartney and Proenza Schouler. The store also sells vinyls, books and vintage curios.