Alviero Martini made his products unmistakeable thanks to the antique maps that characterize his Prima Classe line; one of the reasons why the American press has called him the "Style Maker". Martini started his career as a window dresser, then becoming a costume designer and later an actor. In 2006 he presented the ALV (Andare Lontano Viaggiango) line of bags, clothes and accessories characterised by passport stamps. His shops are all over the world. Richard Gere is one of his clients.