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In 1830, John Rich, an immigrant from England, built his wool mill in Plum Run, Pennsylvania, and began selling his woolen fabrics in the woodcutters camps, moving on a mule-drawn wagon. His company, Woolrich, has given its name to a city and overcame the Civil War, the Great Depression, two world wars and the Cold War unscathed. Rather than a dressing fashion, Woolrich is a lifestyle, dedicated to outdoor activities and high quality, as well as tradition.