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A small business that produces climbing equipment: this was the beginning of Patagonia, a brand that holds a love for mountains at its heart. The brand produces clothing for sports that are practised in silence and solitude: mountaneering, skiing, surfing, fly fishing, canoeing. All activities that speak of a respect for nature, of strength, grace and beauty achieved through hard work and moments of intimate connection with a deeper way of life. For these reasons, simplicity and qualitative rigour are at the heart of Patagonia's products.