It was in the heart of Florence in 1921 that Guccio Gucci first had the idea to bring together English elegance and the mastery of Italian artisans. His innovative products propelled him to great successes early on, so much so that wealthy international tourists on holiday in Florence began to crowd his shops in search of pieces they could brag about. With the perfect balance of modernity and tradition, innovation and craftsmanship, Gucci is still considered one of the most desirable luxury brands in the world.