The first collection of D.A.T.E. sneakers was created in London in 2005 in the garage of one of the four founders. They were entirely handmade and "took" an entire summer of work, but in January of 2006 they were able to find a space at Pitti Immagine Uomo and rapidly won over the public. In 3 days they were able to sell more than 8000 pairs of D.A.T.E. which became the true novelty of the season. Since then, collection after collection, the charm of these vintage-London style sneakers for men, women and children has come to attract a ever-expanding market.