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about Diesel

He says of himself: I learned marketing in America, creativity in Italy and organization in Germany. Renzo Rosso, patron of Diesel, began his adventure in the world of jeans at the age of 15 with his mother's sewing machine, which he used to make low waisted bell bottoms that he wore and sold to his friends. Today the Diesel brand is synonymous with creativity, flair, and design and produces not only their famous denim wear but also fur jackets, clothing, accessories and home furnishings.


One of the most important online fashion stores globally. LuisaViaRoma has garnered international acclaim in just a few years, thanks also to success of their flagship shop, opened in Florence in 1930 and just a few steps away from the Duomo. The site offers "every brand that counts", as well as exclusive services like Buy It First, which allows you to pre-order clothes directly off the runway, and Limited Talents, which offers you the chance to buy unique, personalised products from the best emerging talents in fashion.